Various CDP Products
CDP (Customer Data Platform) is software designed to collect and unify data from various sources, creating a single, comprehensive view of each customer.
At the CDP company I work for, we bring order to the chaos of customer experience (CX). My designs and user experience research (UXR) play a key role in this. Our CX hub empowers business teams to explore and act on customer data, while also giving technical teams control over where data resides and how it’s used.
The challenges we tackle within the platform are complex, and my role is to simplify these big, complicated problems to create intuitive user experiences. To do this, I conduct feedback sessions with clients, send surveys, monitor Heap sessions, analyze data from Productboard, set up Appcues announcements and onboarding, and more—there’s always something to improve.
Detailed pages for this work are currently under construction, but please enjoy these teaser images below!
Journeys
A multi-channel campaign orchestration experience, enabling personalized marketing through third-party integrations.
I’ve made multiple updates to this product, including:
UI updates - updating link lines; updating icons; updating third-party logos; adding in warnings and tooltips
UX updates - conducting interviews and tests with users; adding different features like live editing, joining paths, updating scheduling and wait times
Data Platform
The data ingestion section of the platform, sometimes also referred to as “Pipelines.”
I’ve made multiple updates to this product, including:
UI updates - updating icons; updating colors to match more recent branding changes; adding in warnings and tooltips
UX updates - conducting feedback sessions with users; improving notifications, hierarchy, and statuses.
Segmentation, Identity, and Modeling
This part of the platform manages the identities and profiles of customers and the construction of Audiences.
I’ve made multiple updates to this part of the product, including:
UI updates - updating icons; updating colors to match more recent branding changes; adding in warnings and tooltips; clarifying table type ; the usual kinds of UI updates honestly.
UX updates - conducting feedback sessions with users (both internal and external); improving the behavioral criteria and profile criteria experience